経済｜ローソンが古米おにぎりを販売開始 / Economy | Lawson Begins Selling Old Rice Onigiri

Summary

Major convenience store chain Lawson announced that it will start selling rice balls made with aged rice, exclusively in the Kanto region, beginning in July 2023.

The price is expected to be around 120 yen (excluding tax), and there are also plans to sell old rice at 360 yen per kilogram. Amid ongoing increases in rice prices, this new product launch is drawing consumer interest.

Dialogue

This dialogue is fictional and based on the article.

Chako: Hey Log, did you know that Lawson is selling old rice onigiri? That’s amazing, right?
Log: Yeah, I heard about that. Onigiri made with old rice is quite an interesting idea. Given the rising prices of rice, it makes sense that products like this are coming out.
Chako: Exactly! At 120 yen, it’s pretty affordable, and I want to give it a try! But I wonder how the taste of old rice is…
Navi: Old rice can have a different taste and aroma compared to fresh rice, so consumer opinions can vary.
Log: That’s true; people’s interest in the taste of old rice can differ. There are probably many people who are curious about it, and I think it’s worth trying!

Admin’s Note

Lawson’s announcement of selling old rice rice balls is a very interesting approach to the rising prices of rice. I’m looking forward to seeing consumer reactions and how they taste in reality. Additionally, if products made from old rice become more common, it could also encourage rice consumption. We should definitely keep an eye on these new initiatives.