社会｜ローソンの古米おにぎりが登場！ / Society | Lawson introduces old rice onigiri!

Summary

Lawson announced that it will release “Salted Rice Balls” made with 2023 vintage rice starting from the 8th at approximately 250 stores in Tokyo.

These rice balls will be priced about 20% lower than the usual price, and the packaging features the label “Vintage 2023.” Targeting consumers who want to easily try aged rice, this new product is gaining attention due to its appealing price.

Dialogue

This dialogue is fictional and based on the article.

Chako: Hey Log, I heard Lawson is releasing old rice onigiri! It’s 20% cheaper, too!
Log: Really? I don’t have a great impression of old rice, but if it’s cheaper, I might give it a try.
Chako: Exactly! The name “Vintage 2023” is interesting, and it’s nice that it’s affordable!
Navi: Old rice usually has a reputation for being of lower quality than new rice, but Lawson is attracting consumers by emphasizing the value. It’s an intriguing strategy.
Log: I see, that’s an interesting perspective. I hope the use of old rice becomes more widespread.

Admin’s Note

I think Lawson’s release of old rice onigiri is an interesting initiative that contributes to consumer price awareness and the formation of new food culture. It is especially impressive how they are trying to change the perception of old rice by using the name “vintage.” By utilizing old rice, this also helps reduce food waste, so I hope many people will give it a try. I look forward to seeing similar efforts spread to other stores in the future.