経済｜サイゼリヤ、中国に1000店舗展開へ / Economy | Saizeriya to open 1,000 stores in China

Summary

The Italian restaurant chain Saizeriya has announced plans to expand the number of its stores in China from the current 615 to 1,000 by 2035.

This expansion aims to leverage the know-how gained from its low-price strategy in Japan to drive growth in the Chinese market. The overseas business has become a crucial pillar of Saizeriya’s profits, and there are high expectations for its future developments.

Dialogue

This dialogue is fictional and based on the article.

Chako: I heard Saizeriya is planning to increase its stores in China to 1,000! That’s amazing, right?
Log: Yeah, going from 615 stores to nearly double is a big challenge. But they say their low-price strategy in Japan will help, so there’s a possibility of success, right?
Chako: Exactly! It’s popular because it’s cheap and delicious!
Navi: Saizeriya’s overseas business is certainly seen as a major pillar of profit. Having a strategy that aligns with market needs is crucial.
Log: So, if they have a solid strategy, they can succeed internationally too. Thinking about it that way makes it exciting!

Admin’s Note

The news that Saizeriya is turning its attention to the Chinese market and significantly expanding its number of stores is quite intriguing. Particularly, the fact that they plan to leverage their expertise in low-cost strategies will be key to how well they are received by local consumers. As Chako mentioned, the appeal of being both affordable and delicious transcends borders. I look forward to watching how this develops.