経済｜サッポロビール、歳暮用販売中止 / Economy | Sapporo Beer halts year-end sales.

Summary

Sapporo Beer has announced that it will cease sales of all year-end beer gifts, excluding Hokkaido, due to a system failure at the Asahi Group. This system issue has led to a surge in orders, making it difficult to ensure a stable supply. Similarly, Kirin Beer has also halted sales of all year-end beers. As a result, there are concerns about a reduction in consumer choices.

Dialogue

This dialogue is fictional and based on the article.

Chako: Hey Log, I heard that Sapporo Beer has stopped selling its year-end gift beers! What happened?
Log: Yeah, there was a system failure at Asahi Group, and it caused a surge in orders. It seems like maintaining a steady supply has become difficult.
Chako: Is this affecting other beer manufacturers too?
Log: Yes, Kirin has also halted the sale of all its year-end gift beers, so everyone is in a tough spot.
Navi: Such system failures can impact an entire company’s supply chain. Especially during the year-end peak demand period, it can be challenging to keep up with supply, and halting sales may become unavoidable.

Admin’s Note

The suspension of Sapporo Beer’s year-end gift sales is very disappointing news for consumers. With many people choosing beer as a gift during the holiday season, it’s unfortunate to see options reduced. The issue seems to stem from a system malfunction at Asahi, and I believe that risk management in the face of such problems will be a challenge moving forward. Additionally, since Kirin has taken similar measures, it will be interesting to see how other manufacturers respond. As consumers, we may need to look for alternative options.