社会｜CoCo壱の値段が高く感じる理由 / Society | Reasons Why CoCo Ichibanya’s Prices Feel High

Summary

There has been a lot of online discussion about the opinions that “Curry House CoCo Ichibanya is too expensive.”

As prices continue to rise, many people are questioning the cost performance. However, the issue isn’t just about the price itself; it also involves the psychology of feeling that the food is expensive. It’s been pointed out that the perception of curry, which is a national dish, as a luxury item, along with the rising costs of curry roux, is contributing to this sentiment. Moving forward, there will be a focus on pricing strategies and consumer awareness.

Dialogue

This dialogue is fictional and based on the article.

Chako: Hey Log, everyone says that CoCo Ichibanya is expensive, but I wonder why that is?
Log: It’s true, especially lately, I’ve been hearing that opinion a lot. The reality is that it’s not just the prices going up; there’s also a psychological factor that makes people feel it’s expensive.
Chako: What do you mean by psychological?
Navi: Specifically, there’s a background where curry, which is a national dish, is now considered a luxury item. The rise in curry roux prices has likely played a role as well.
Log: Exactly, in other words, it feels expensive even when we’re not indulging in luxury.
Chako: I see! That’s just like something out of a drama!

Admin’s Note

It’s interesting to note that opinions about CoCo Ichibanya’s prices go beyond just a matter of cost. The impact of consumer psychology and social background on price perception is something that should be considered across other industries as well. In particular, the fact that curry, which is part of the national food culture, is increasingly viewed as a luxury item reflects changes in the times. We need to keep an eye on future pricing strategies and consumer reactions.