経済｜日本の外食企業の海外戦略 / Economy | The Overseas Strategies of Japanese Dining Companies

Summary

Major Japanese dining companies are strengthening their strategy to develop brands abroad that are not available in Japan.

Monogatari Corporation’s “Niku Niku Daime” has achieved success in China, while Zensho Holdings and Skylark Holdings are also acquiring local chains and injecting expertise, rapidly launching dedicated overseas brands. This approach enhances their competitiveness in international markets, with thorough localization tailored to local needs being key to their success.

Dialogue

This dialogue is fictional and based on the article.

Chako: Hey Log, did you know that the restaurant industry is expanding overseas?
Log: Yeah, I’ve heard that Monogatari Corporation’s “Niku Niku Dai Mai” is doing really well in China.
Chako: Exactly! It seems like their menu is really resonating with the local culture!
Navi: I believe it’s important to assimilate into the local food culture.
Log: Zenショー and Sukairāku have also achieved success by acquiring local brands and injecting management know-how.
Chako: That’s amazing! It’s incredible that Japanese food culture is becoming popular all over the world!

Admin’s Note

This article clearly illustrates the strategies that Japanese dining companies are developing to succeed in overseas markets. I was particularly impressed by the importance of localization strategies tailored to meet local needs. By leveraging the strengths of Japanese companies while operating in a way that is rooted in regional cultures, it is expected that they will gain support from a larger number of consumers. I look forward to seeing how this unfolds in the future.