経済｜駄菓子業界の危機と未来 / Economy | The Crisis and Future of the Dagashi Industry

Summary

The candy industry is facing a difficult situation, particularly with the production of “ito-hiki ame” (pull candy) coming to an end, which has garnered attention.

Kosei Confectionery in Toyohashi City, Aichi Prefecture, has decided to cease operations in the spring of 2025, marking the gradual disappearance of this nostalgic treat that has been around since the Showa era. Rising raw material costs and changes in the market environment are having an impact, leading to a decline in the availability of these beloved snacks for children. This situation brings with it a sense of nostalgia, but also a harsh reality.

Dialogue

This dialogue is fictional and based on the article.

Log: Have you heard that traditional sweets are disappearing more and more lately? Apparently, “ito-hiki ame” has been discontinued.
Chako: Really?! Is that true? Traditional sweets are such an important treat for kids!
Log: Yeah, it seems that rising ingredient costs and changes in the market are having an impact.
Navi: The decline of the traditional sweets industry is also thought to be related to changes in consumer preferences.
Chako: I see… It’s a shame that these nostalgic sweets are becoming less common!

Admin’s Note

I believe that the struggles facing the snack industry not only reduce the joys for children but also lead to the loss of local culture and history. As Log mentioned, it’s clear that the sharp rise in raw material prices is a major factor, but we cannot overlook the changing preferences of consumers. As adults, I feel it’s essential for us to deepen our understanding and support for the industry in order to pass on the “memories of snacks” to the next generation of children.