テクノロジー｜飲食店で進化するスマホ注文の真相 / Technology | The Truth Behind the Evolution of Smartphone Ordering at Restaurants

Summary

As the use of smartphone ordering in restaurants becomes more widespread, there are voices on social media saying it is “inconvenient”. However, according to experts, not only does it reduce the need for staff, but it also offers various benefits such as efficient operations and the collection of customer data. As a result, stores are exploring new forms of service delivery.

Dialogue

This dialogue is fictional and based on the article.

Takahashi-san (Researcher): “There are many complaints about the inconvenience of ordering via smartphones, but what do you think are the actual benefits?”

Shimizu-san (Student): “Well, the ability to place orders quickly is definitely a plus. However, I feel tablets might be easier to use.”

Takahashi-san: “Indeed, tablets do have aspects that are more intuitively usable. However, from a data collection perspective, smartphones are more effective.”

Admin’s Note

The introduction of smartphone ordering is indeed a divisive issue, but it’s understandable that it’s attracting attention as a potential solution to the labor shortages and demands for efficiency that restaurants face. While there is a convenience in being able to easily order via smartphone, the reality is that there are often many inconveniences when actually using such systems. Moving forward, how restaurants improve smartphone ordering and meet customer needs will be key. It’s interesting to see how our dining experiences will change with the evolution of technology.