経済｜瓶牛乳の人気と減少の現状 / Economy | The Current Status of the Popularity and Decline of Bottled Milk

Summary

The production of bottled milk has decreased by about 70% over the past decade, and it was once widely enjoyed in homes and public baths.

However, even today, about 5% of the milk used in school lunches at elementary and junior high schools nationwide is bottled milk, supported by local dairy industries. While the demand for bottled milk has declined due to the rise of carton packaging, there remains a strong appreciation for its unique flavor and experience, indicating that it has an appeal that cannot be measured solely by efficiency.

Dialogue

This dialogue is fictional and based on the article.

Log: I heard that the production of bottled milk has been declining recently. What do you think about that?
Chako: Really?! Bottled milk is so delicious; why is it decreasing?
Log: It’s because paper cartons are more efficient, so people are choosing those instead. But I think bottled milk has a special appeal.
Chako: That’s true! It tastes so refreshing when you drink it at a bathhouse!
Navi: Just to add, bottled milk is valued for its unique flavor and experience, and there’s still a steady demand for it, especially in school lunches.
Chako: And it’s still being used in schools! That makes me happy!

Admin’s Note

The enduring popularity of bottled milk is quite fascinating. In particular, the fact that it continues to be used in school lunches may be a significant part of children’s memories. I was also struck by Chako’s comment that bottled milk has a charm that can’t be measured solely by efficiency. I hope that traditional products like this will continue to be valued in the future. It made me realize that it’s important for us to rediscover and choose to appreciate that charm as well.