経済｜キリン、歳暮ビール全販売停止 / Economy | Kirin Halts All Sales of Year-End Beer

Summary

Kirin Beer announced on November 19 that it will halt sales of its year-end beer gift sets for all shipments starting December 1.

This decision was made due to an unexpected increase in orders caused by a system failure at rival Asahi Group Holdings. As a result, Kirin determined that it would be difficult to supply the products and decided to suspend sales.

Dialogue

This dialogue is fictional and based on the article.

Log: Did you know that Kirin is halting all sales of their year-end beer?
Chako: Really? Why would they do that?
Log: It seems like it’s due to a system failure at Asahi. Apparently, the orders exceeded their expectations.
Chako: I see! So that’s why they can’t supply it anymore?
Navi: Yes, it appears that Asahi Group’s system failure affected their orders, which ultimately forced Kirin to stop sales as well.
Chako: I was really looking forward to the beer gift sets. What a bummer!

Admin’s Note

The news about Kirin halting sales of their year-end beer is a significant decision that will particularly impact gift demand during this season. With the issue being attributed to a system failure at Asahi, it raises concerns about the supply chain across the entire industry. Consumers may need to look for alternative options, and companies will be expected to prepare for such issues. Chako’s reaction was also noteworthy, and considering that many people, like her, were looking forward to this, it’s concerning to see how the companies will respond.