社会｜広告表現問題で企業謝罪 / Society | Companies Apologize Over Advertising Issues

Summary

The company operating the taxi dispatch app “S.RIDE” has issued an apology for including the phrase “the organizer is being sneaky” in its outdoor advertisements.

This expression was criticized for being “insensitive,” leading to a significant backlash, and the company announced that it would cease displaying the advertisement. The company takes this issue seriously and has stated that it will exercise greater caution in future advertising campaigns.

Dialogue

This dialogue is fictional and based on the article.

Chaco: Hey Log, I heard that there’s been some controversy over an S.RIDE advertisement! What’s going on?
Log: Yeah, there was a phrase in the ad that said “the organizer is being unfair.” It was criticized for being inconsiderate, so they apologized and pulled the ad.
Chaco: Wow! That phrase really is a bit harsh!
Log: Right? Especially since the organizer of a year-end party has a lot of responsibility. Expressions like that are often not acceptable.
Navi: The content of the advertisement touches on areas that require social consideration, and companies should be more careful in their choice of expressions.

Admin’s Note

The recent advertising issue with S.RIDE serves as a significant lesson for companies. Having social sensitivity is crucial for protecting a brand’s image. Young people, like those from Chaco, often respond sensitively to such matters, and companies need to genuinely listen to their voices. Moving forward, greater consideration will be required in advertising strategies.