社会｜コンビニの新たな工夫、パウダースペース / Society | New Innovations at Convenience Stores: Powder Space

Summary

Recently, the “powder space” set up in convenience stores has been drawing attention.

This idea originated from the voices of women in their teens to early twenties who wanted to “reduce the empty spaces in their freezers.” Specially designed storage containers have been developed, making it easier to use the products. As a result, convenience stores have recorded their highest sales ever, positively impacting the entire industry.

Dialogue

This dialogue is fictional and based on the article.

Chako: Wow! They created such a new space!
Log: Yeah, it seems to have been developed specifically to meet the needs of young women.
Chako: Why do they want to reduce the gaps in the freezer?
Log: By eliminating wasted space, they can store products more efficiently. It seems they’ve even developed special storage containers for this purpose.
Navi: Just to add, these initiatives positively impact sales and contribute to the growth of the convenience store industry.

Admin’s Note

The convenience store’s “Powder Space” is a fantastic initiative that reflects consumer feedback. It’s particularly noteworthy that it was developed to meet the needs of young women, which shows how the times are changing. It’s also interesting to see that reducing wasted space in the freezer has contributed to increased sales. I realize that such small innovations can make everyday life more convenient. I look forward to keeping an eye on similar initiatives in the future.