エンタメ｜サンリオ「VIVANT」コラボ中止の理由 / Entertainment | Reason for the Cancellation of the Sanrio “VIVANT” Collaboration

Summary

On October 29, Sanrio announced the complete cancellation of its collaboration project with TBS Sunday Theater’s “VIVANT.”

This collaboration was announced in June, and related products went on sale in July. However, with the cancellation occurring about four months after the launch, fans are expressing their confusion. It is believed that the decision to cancel is influenced by increasing criticism in China. Sanrio stated that the decision was made in consideration of its corporate philosophy and the satisfaction of its fans.

Dialogue

This dialogue is fictional and based on the article.

Chako: Hey Log, did you hear that Sanrio canceled their collaboration with “VIVANT”? I wonder why?
Log: Yeah, I heard. It seems like the strong criticism in China had an impact.
Chako: I see! It’s such a shame since it was an exciting collaboration.
Navi: Sanrio values its corporate philosophy, so it’s important for them to gain the approval of their fans.
Log: That’s true; if the fans aren’t satisfied, it doesn’t make sense.
Chako: But I’m really curious about why they decided to cancel it at this timing!

Admin’s Note

The news of the cancellation of the collaboration between Sanrio and “VIVANT” shows that companies are becoming increasingly sensitive to social reactions. In particular, it is important for them to prioritize fan expectations and their corporate philosophy. While there seem to be many questions from fans, clearly stating their position will likely lead to greater trust in the future. I look forward to keeping an eye on the trends of companies that are responsive to such reactions moving forward.