経済｜ブラックフライデーの長期化とその背景 / Economy | The Prolongation of Black Friday and Its Background

Summary

This year, Black Friday has expanded into a month-long sale period, with companies conducting pre-sales to spread out the concentration of orders and deliveries.

Not only in Japan, but also in the United States, multiple sales are taking place, making Black Friday no longer just a one-day event. However, due to rising prices and economic conditions, consumers are facing stricter shopping plans, and there is a noticeable trend of them losing track of the “best time to buy” due to the earlier sales.

Dialogue

This dialogue is fictional and based on the article.

Log: It seems like Black Friday sales have been getting longer lately.
Chako: Really? Why are they getting so long?
Log: Companies are running early sales to avoid a rush of orders and deliveries.
Navi: Just to add, even if the names of the sales change, the conditions for discounts might not be the same for consumers. So, it’s important to compare when, what, and how much things will cost.
Chako: I see! So when is the best time to shop, then?

Admin’s Note

The prolonged duration of Black Friday is impacting both consumers and businesses. It’s particularly interesting to see how rising prices and economic instability are causing consumers to lose track of the “right time to buy.” As we move into upcoming sales periods, there is a need to provide consumers with information that will help them shop wisely. With sales starting earlier, it will also be crucial for companies to figure out how to earn consumers’ trust.