テクノロジー｜スバルのEV開発延期と利益増予想 / Technology | Subaru Delays EV Development but Forecasts Increased Profits

Summary

Subaru announced that it expects its consolidated net profit for the fiscal year ending March 2027 to reach 130 billion yen, an increase of 43.1% compared to the previous year.

The main factor contributing to this growth is strong sales in the North American market, along with a reduction in costs associated with electric vehicles (EVs). However, the launch of its self-developed EV has been postponed, and the company plans to focus its development investments on engine vehicles such as hybrid cars (HV) moving forward. Additionally, the impacts of the situation in the Middle East and rising raw material costs are also being taken into account.

Dialogue

This dialogue is fictional and based on the article.

Chaco: Hey, I heard Subaru is postponing their in-house developed EV! What do you think about that?
Log: Well, they expect profits to increase, but it seems like they can’t focus on EVs right now.
Chaco: Why aren’t they making EVs? Everyone loves electric cars!
Log: True, they’re popular, but they probably think it’s safer to invest in hybrid vehicles for the time being. I think the rising costs of raw materials are also a big factor.
Navi: Subaru is primarily counting on strong sales in the North American market, but it seems they also need to cut costs related to electric vehicles.
Chaco: I see, so that’s the reason behind it!

Admin’s Note

While Subaru’s projected increase in profits is great news, the delay in EV development is a bit disappointing. Especially in today’s world, where environmental awareness is rising, this decision presents a challenging strategic choice for the company. Given that many people, like Chaco, are looking forward to EVs, I’m curious about their next move. I can understand their focus on hybrid vehicles, but I also want to keep an eye on the future trends in the EV market.