経済｜ロッテリアがゼッテリアに変わる！ / Economy | Lotteria is changing to Zetteria!

Summary

The major restaurant chain Zensho Holdings has announced that it will gradually rebrand all of its long-established hamburger chain “Lotteria” to “Zetteria.”

Lotteria opened its first store in 1972 and has over half a century of history, but it will now be developed as a new brand. Social media is buzzing with both excitement and concerns about Zetteria, with calls for attention to pricing, quality, and a diverse menu.

Dialogue

This dialogue is fictional and based on the article.

Chaco: Hey Log, did you know Lotteria is changing to Zetteria? That’s amazing, right?
Log: Yeah, I know. It’s surprising that Lotteria, which has a history of over fifty years, will be gone. Are you looking forward to anything from the new brand?
Chaco: Hmm, I really hope they’ll have more delicious menu options!
Navi: I think consumers are expecting improvements in quality and a more diverse menu.
Log: That’s true. It’s also important to maintain the prices, so I’m excited to see how it turns out.

Admin’s Note

The news that Lotteria will be changing to Zetteria brings a mix of sadness over the loss of a beloved brand that has been cherished for many years, along with excitement for a new beginning. Chako’s comment, “I hope they add more delicious menu items!” captures the sentiments of many people. It will be interesting to see how consumers accept the brand change and what developments unfold in the future. There is a growing anticipation for how Zensho’s expertise will be utilized.