経済｜マッサージ業の倒産件数が増加中 / Economy | The number of bankruptcies in the massage industry is on the rise.

Summary

According to a report by Tokyo Shoko Research, the number of bankruptcies in the massage industry has reached 108, the highest in the past 30 years.

While the relaxation market is expanding due to a growing health consciousness, the surge in the number of establishments, along with rising utility costs and labor expenses, has led to excessive competition. This trend may continue into the fiscal year 2025, highlighting the challenging situation facing the entire industry.

Dialogue

This dialogue is fictional and based on the article.

Chako: Hey Log, did you know that bankruptcies in the massage industry are on the rise? It’s really a lot!
Log: Is that so? So there have been 108 bankruptcies in the last 30 years. I guess the competition is getting tougher.
Chako: Yeah, but if there’s a demand for relaxation, why are they going bankrupt?
Log: Well, there are just too many shops, which leads to cutthroat competition. Plus, utility and labor costs are rising.
Navi: To add to that, while the market is expanding due to increased health consciousness, the intensifying competition is putting a strain on the industry, which is likely leading to these bankruptcies.
Chako: I see, even with demand, it’s tough when the competition is so fierce!

Admin’s Note

This news highlights the harsh realities facing the massage industry. While the increasing focus on health is a positive trend, it ironically leads to an oversaturation of establishments, making it more difficult for businesses to thrive. I believe the entire industry needs to consider what kinds of differentiation are necessary to survive in this fierce competition. Additionally, the conversation between Chako and Log illustrates that the balance between supply and demand is indeed skewed.